Ideas for Success -
Goal Setting

"People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success."

Norman Vincent Peale

Take a deep breath. Now, work backward.

You're sitting pool side at Disney World - WHAT??? OH, that's right you just finished your performance at the Magic Kingdom. I'm not going to go into the details like how you got there, permission slips, etc. I'm just here to help you figure out how to pay for it. Figure out all the costs from airfare to hotel and uniforms to sight seeing per person - then multiply for the group. Then add 15% because having too much money is better than not enough. So now you have a financial goal.

Let's use my Choir Tour experience from LONG ago... Our choir trip to England was approximately $2,000 for each student - multiplied by 40 kids... I think we also paid for our chaperones - so let's say it was 50 -- that's $100,000 and that's a lot of money. There is no way one fundraiser will make this happen - we did many! So regardless if your group is trying to raise $100,000 or $500.00 the principle is the same. You must start with a goal and work backward to figure out how much money you will need. I recommend reading "Pick a Fundraiser " to learn to pick the best fundraisers your group's personality. Once you have a goal and you have selected a fundraiser it's time to plan. Use the 5 W's (Who, What, Why, Where, When) to identify your target market.

Who is going to buy "it"

What are we going to do to promote "it"

Why are they going to buy "it"

Where do we find the people to buy "it"

When are they going to buy "it"

Fundraiser: Selling Pom Pom's at Football Game
Who is going to buy it: people at the game
What are we going to do to promote: Sell at gate
Why are they going to buy: they feel bad for you selling at the gate and missing the game...
When are they going to buy: before the game because we want to watch the game
SWITCH YOUR THINKING
Who is going to buy it: Fans in the Stands
What are we going to do to promote: Sell at gate AND have people walk through the stands shaking them and selling them on the spot!
Why are they going to buy: Because the person sitting next to them has one and they have to have one, too!
When are they going to buy: buy them? - let's change the goal to when are we going to sell out -- answer: we are going to sell out before the game starts!

Positive thinking will create a positive fundraiser.

 

 

 

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