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Share your fundraising ideas in TheBuzz - our blog.
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Ideas for Success - Selecting a Fundraiser Know Your Product - Know Your Audience - Know Your Group!
Know your Product: What do people want to buy? That's the question that multi-million dollar comapanies spend billions on! Most of your customers have a memory of selling something. Normally, they will buy something from the kid at the door. Just do them the courtesy of selling something worthwhile. Have a low priced item in the mix of products. Remember selling 10 items at $5.00 raises cash faster than 10 "no's". Speaking of which, I had a little girl that came to my door one afternoon selling magazines, it took me 5 minutes to find something I could order! I'm not sure if her advisors had picked the lamest magazine selection on the universe, seriously, it was like the "B-squad" of magazines. Learn from that! If you're picking Christmas wrapping paper, make sure there is birthday paper in the selections! No reason to lose a sale because the door you stopped at doesn't celebrate Christmas! Know your audience: What is the economic situation of the your area? Are people really going to spend $30.00 on a candle when paying the electric bill is their top concern? In this type of area, schedule your choir at an area Shopping Mall for a concert (obviously contact the mall for how that works) - then do an "add-on" by collecting donations from area businesses for a raffle and sell raffle tickets! The performance is fun for your choir, it's good practice AND you automatically have lots of people milling around to buy raffle tickets! Another thing to consider, if the football team sold chocolate treats last week, don't have the debate team sell the chocolate delights this week (although if any group could debate the topic, they could). Make it easy on yourself, pick a different product OR wait 4 months and then sell your chocolate item.
Is your group made up of lazy people or go-getters? Do they "talk big" or do they get things done. If you have a group of lazy people then planning an event like a talent show will leave 2 people doing all the work! They'll be mad because they've done all the work. Then you have that to deal with! UGHH! Successful fundraisers will match the type of people in your group (OH and the opposite is true, too) you have to have a good match!
Lazy group - pick a product that will nearly sell it's self. Something like pom-pom's at a football game - many little low involvement fundraisers help your group reach it's goal. Get Things Done - this group is exciting! They can take a fundraiser that is on the brink of failure and some how turn it around to be succesful. For example, this is the group that can still sell Homecoming Buttons the Monday after the game. If you're in this type of group - spend a little more time planning so you can focus your efforts on "taking it to the next level" instead of rescuing a fundraiser from the tank. Every group has each type of person. You need strong leadership that can delegate responsiblities to truly make this the best fundraising experience.
If you have questions, please feel free to contact us at buzz@ultimate-function.com.
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Whether you're the mom, coach, teacher or kid looking for a fundraiser - and whether it's your troop, choir, team or community activity - welcome! I'm sure something on this website will make you think... "We can do that!" - PS: Make sure to come back and let us know if you used a tip or hint on this site to improve your fundraiser! Add it to our blog so other people can learn, too! Thanks for visiting & tell your friends! |
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